Fanball, a popular Daily Fantasy Sports (DFS) platform, has launched a new game called Fanball Winners by Erin Andrews, designed to appeal to U.S. women and casual sports fans. The new DFS offering is part of an effort to diversify the company’s user base and make the fantasy sports experience more accessible.
Partnership with Erin Andrews
Fanball has partnered with sports broadcaster Erin Andrews to promote the game. Her involvement is expected to draw in more female sports fans who may have felt excluded from traditional DFS platforms. The game aims to create a more welcoming and straightforward experience for casual players, particularly women.
Simplified Format
Unlike traditional DFS games, which often require extensive knowledge of sports statistics and in-depth strategies, Fanball Winners is designed to be simpler and easier to understand. The rules are streamlined, making it more accessible for people who are not hardcore sports enthusiasts but still enjoy watching and engaging with sports.
Target Audience
The primary target audience for this new game includes women, casual sports fans, and individuals who may not have previously engaged with DFS games. Fanball sees this as an opportunity to capture a growing demographic within the sports entertainment world.
Growing Market
As sports betting continues to gain popularity in the U.S., the introduction of Fanball Winners by Erin Andrews is a strategic move to tap into the expanding market of DFS players, particularly among women and casual fans, who represent a significant and growing portion of the fan base.
